From serving tables to serving up viral food content, Alex Cottrell, better known as the LA Try Guy, has carved a unique niche in the competitive world of food influencing. He’s become the go-to guide for all things delicious in Los Angeles, from hidden gems to fancy feasts. But just how much is this foodie fame worth?
LA Try Guy’s Fortune: Unveiling the Numbers
Current estimates suggest Alex Cottrell’s net worth likely falls somewhere between $100,000 and $400,000 as of 2025. This impressive range highlights the potential of turning a passion for food into a profitable online career. While pinpointing an exact figure is difficult due to the fluctuating nature of influencer income, this estimate provides a reasonable ballpark based on available data. Ongoing brand deals and the evolving social media landscape could shift these numbers considerably.
From Tech Sales to Tastemaker: Cottrell’s Culinary Journey
Born in California and raised in North Carolina, Cottrell’s path to becoming the LA Try Guy wasn’t a straight line. After returning to California and a stint in tech sales, he found his true calling amidst the vibrant LA food scene. His journey began in April 2023 with the launch of his YouTube channel (@LATRYGUY), where he documented his culinary explorations. This digital diary, a love letter to Los Angeles’ diverse food landscape, quickly gained traction. Unlike many food influencers who focus on high-end establishments, Cottrell prioritized showcasing the often-overlooked mom-and-pop eateries and hidden gems, particularly in South LA. This unique approach helped him stand out and connect with a broader audience. He further expanded his reach through Instagram (@latryguy) and other social media platforms, solidifying his presence as a key voice in the LA food community. Adding a touch of star power, Cottrell has even collaborated with celebrities like baseball star Mookie Betts and rapper Jay Rock, further amplifying his visibility and reach.
The Recipe for Revenue: How the LA Try Guy Makes Bank
Cottrell’s income likely stems from a mix of revenue streams. Sponsorships from restaurants and food brands eager to tap into his dedicated following probably represent a significant portion. By featuring their products or services, Cottrell offers valuable exposure in exchange for compensation. This mutually beneficial partnership allows him to continue creating content while supporting the businesses he features. His YouTube channel, with over 500,000 subscribers and millions of views, generates substantial income through ad revenue. Each view contributes to his earnings, and with such a large and engaged audience, this adds up considerably. His Instagram account, boasting over 170,000 followers, provides further opportunities for monetization through sponsored posts and potential affiliate marketing. While the exact financial details are not publicly available, it’s reasonable to assume that these platforms contribute significantly to his overall net worth.
Beyond the Bite: Cottrell’s Influence on the LA Food Scene
Cottrell’s impact stretches beyond personal financial success. He has become a champion for local businesses, particularly smaller establishments often overshadowed by larger, more established restaurants. By showcasing these hidden culinary gems, he drives customers to their doors and contributes to the economic vitality of the local community. This focus on South LA’s diverse food scene provides valuable exposure to often-overlooked businesses and enriches the culinary landscape of the city.
A Taste of the Future: What’s Next for the LA Try Guy?
Cottrell’s future in the food influencer space appears bright. With a growing following and a proven ability to connect with his audience, several paths lie ahead. A cookbook deal, a line of food products, or even his own restaurant are all within the realm of possibility. While the exact direction remains uncertain, his dedication to showcasing local businesses, his engaging content, and his entrepreneurial spirit suggest a continued upward trajectory. As the digital landscape continues to evolve, it will be interesting to see how the LA Try Guy adapts and innovates, further solidifying his position as a prominent figure in the online food world.